“ÓDIAME” (HATE ME) a very interesting initiative to fight hate messages in the internet.

What would happen if one day you open your social media and find hate and menacing messages? Why? Because of your culture, gender, identity or sexual preference, the color of your skin… The immediate solution can be to ignore and erase them, but it is hard to realize that these ideas and attitudes don’t just stay in the web, they chase you in your day to day.

Many people suffer persecution and violence in social media.  The virtual media is perfect for the fast propagation of any message, and the impact they have in people’s lives is real.

With the objective of tackling this problem. Accem has launched “ÓDIAME”, an interesting campaign with messages that try to look into the anonymous actions in social media against different groups. This entity works for equal rights, rights and opportunities for all the people, regardless of their origin, gender, sexual orientation and identity, religion, opinion or social group.

In these audio visuals the unjustified attacks that many people receive through internet are highlighted, most of them based in ignorance, rejection feelings,  fright and superiority, fed by media and political ideas. The “difference” is used to discriminate and attack.

The campaign also has potent testimonies of people that have lived discrimination experiences from social media. The impact of this harassment is with them throughout their lives… nothing stays “only the virtual”.

In his testimony Fernan talks about how racism many times starts at childhood. If the parents educate their children not trusting and having contempt towards other people, they will become racist adults.

How to neutralize hate messages?

Virtual spaces have changed our way of communication, they are part of our lives and we must use them in a responsible way, always looking for a mutual benefit. Let’s remember a basic idea of coexistence in every ambit: treat everyone as you would like to be treated yourself.

From DPC we believe there are alternative narratives that can help us see things from another perspective. The sensitization actions that we carry out in our RAINDROPS program are also a proposal to search for coexistence in multicultural ways; where dialogue and knowledge become tools against hate and difference.  From each RAINDROPS experience, we are sure that someone will take action and stop the chain of “hate in social media”.

It is fundamental to understand that behind the screens there are real people who, even if they have a different culture or skin color, and express their identity and sexual preferences in a different way, we owe them respect.

We think that “ÓDIAME” is a very good communication proposition to sensitize about this problem and we support its broadcast.

You can learn more by clicking on this link: https://www.accem.es/odiame/

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